About
Purpose. Impact. Fulfillment.
Empowering Your Next Chapter
Our Mission
To empower business owners, entrepreneurs and professionals to navigate life after their career or business exit with clarity, purpose, and confidence. We aim to redefine what it means to “retire well” by helping individuals design their next chapter - one that’s as meaningful and fulfilling as the first.
- Find Purpose: Discover what truly fulfills you.
- Gain Clarity: Define your next direction.
- Build Community: Share the journey together.
- Keep Growing: Evolve with meaning and intent.
Your second wave is more than a transition - it’s an opportunity to live with renewed purpose, deeper connection, and lasting fulfillment.
Proven Process
The Second Wave Process™ has been designed to address the psychological and emotional barriers business owners and career professionals face during business exits.
Practical Tools
Our proprietary toolkit helps business owners and career professionals navigate the emotional and practical challenges of stepping into their next chapter with confidence.
Community Support
Join a community of peers who’ve walked the same path - business owners and professionals supporting one another through life’s next chapter with purpose and clarity.
Real People. Real Transformations.
Discover how Second Wave Life has Transformed Lives
“Selling my business was easier than deciding what came next. Second Wave Life gave me clarity, structure, and support.”
“The community has been life-changing. I’ve met people who truly understand this stage of life and inspire me every day.”
“I finally have a clear plan for the next chapter of my life and the confidence to live it fully.”
“Second Wave helped me rediscover my purpose after selling my company. I’m finally excited about what’s next.”
“I didn’t realize how lost I’d feel after stepping away. The guidance and structure here brought back my motivation.”
Founder, Second Wave Life & Creator of the Second Wave Process™
Guiding Entrepreneurs Into Life’s Next Chapter with Purpose and Clarity
At the heart of Second Wave Life is Andrew Williams, an experienced exit planning professional and visionary behind the Second Wave Process™. With decades of experience advising high-net-worth entrepreneurs, Andrew knows that selling a business is rarely just financial - it’s deeply personal.
His own story mirrors that journey. After starting in manufacturing, Andrew became General Manager of a 60-person company at just 25, igniting his lifelong passion for entrepreneurship. He later served as COO and co-owner of Stonegate Designs before successfully exiting in 2006.
Since then, Andrew has built a distinguished career as an award-winning M&A Advisor with multiple investment banking licenses, guiding countless owners through the complex emotional and strategic challenges of exit planning. During the pandemic, he expanded his focus to help leadership teams grow stakeholder value through the Entrepreneurial Operating System (EOS™).
What sets Andrew apart is his belief that the story doesn’t end with the sale. His passion lies in helping entrepreneurs rediscover their purpose, redefine success, and design a fulfilling life beyond their business.
A proud Michigan State University Spartan, Andrew is a devoted husband, father, and grandfather who enjoys time with family - and his loyal dog - when he’s not helping others find their “second wave” of purpose.
His own story mirrors that journey. After starting in manufacturing, Andrew became General Manager of a 60-person company at just 25, igniting his lifelong passion for entrepreneurship. He later served as COO and co-owner of Stonegate Designs before successfully exiting in 2006.
Since then, Andrew has built a distinguished career as an award-winning M&A Advisor with multiple investment banking licenses, guiding countless owners through the complex emotional and strategic challenges of exit planning. During the pandemic, he expanded his focus to help leadership teams grow stakeholder value through the Entrepreneurial Operating System (EOS™).
What sets Andrew apart is his belief that the story doesn’t end with the sale. His passion lies in helping entrepreneurs rediscover their purpose, redefine success, and design a fulfilling life beyond their business.
A proud Michigan State University Spartan, Andrew is a devoted husband, father, and grandfather who enjoys time with family - and his loyal dog - when he’s not helping others find their “second wave” of purpose.
Don’t Leave Your Next Chapter to Chance.
Take the first step toward a more meaningful, balanced, and purpose-driven life with guidance, tools, and a community that understands the journey.